Case Studies

Expo City Dubai

Written by Author | Sep 12, 2023 11:01:59 AM

TGP International is proud to announce that we are delivering our full 360 service model to Expo City Dubai, including F&B masterplanning, concept creation, interior design, brand curation, F&B leasing, F&B event activations and F&B marketing.

Designed as a blueprint for sustainable urban living and galvanising action on its decarbonisation journey, Expo City Dubai is an inclusive, people-centric city committed to maximising its positive social, environmental and economic impact. It builds on the success of Expo 2020 Dubai and expands the event’s vision of a sustainable future.

Assembly Mezze Skewers

In line with Expo City Dubai's long-term vision, TGP International has been appointed to develop the F&B Strategy, transforming Expo City Dubai into a world-class destination for lifestyle and culinary experiences, encompassing master planning, strategy, and operations for the food and beverage sector. This includes an array of unique and innovative dining concepts, both local and international, and a leasing strategy for all on-site outlets.

An ultimate destination for international food, new concepts Assembly, Ghostburger and Gup & Shup, are just some of the exceptional additions that will be coming soon to Expo City's culinary lineup. Ghostburger is a fast-fancy burger joint from Washington DC that excels in creating mouthwatering smash burgers and sandwiches with Philly classics, and is a favourite amongst President Joe Biden who recently tweeted the brand on his socials.

Meanwhile, Gup & Shup takes traditional Indian street food to new heights with a contemporary twist. With great support from TGP International's 360 services, these establishments navigate Dubai's competitive culinary scene with market studies, launch assistance, and expert menu curation. 


In partnership with TGP, Expo City Dubai plans to create over 110 exciting dining opportunities across the districts by 2026, catering to residents and visitors alike. TGP International are also delivering the F&B Strategy for all of the city's world-class entertainment programme. 

We have been entrusted with a wide range of services, encompassing everything from managing pre-opening responsibilities to overseeing event F&B operations. Our team of specialists delve deep into various aspects of the project, including interior design, project management, menu curation, and marketing, offering invaluable guidance and insights in the development of brands and concepts, tailoring them to meet the ever-evolving demands of the market.

Our primary goal is to ensure a seamless guest experience by strategically identifying key locations for food and beverage services, taking into consideration cuisine requirements and flow. We oversee all concessions and operators, guaranteeing exceptional service for every visitor. With our extensive experience, our team handles the design, service style, and overall concept, creating a memorable and extraordinary experience for all future visitors in Expo City Dubai.

More F&B outlets will be revealed in October 2023.

TGP Services:

 

- F&B Masterplanning

- Concept Creation

- Interior Design

- Brand Curation

- F&B Leasing

- F&B Event Activations

- F&B Marketing