A forward-thinking café seamlessly blending ‘self-care’ and fun
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Background
In a world in which self-care is often seen as restrictive – Lilly’s is forgiving – painting ‘self-care’ in a holistic light, Lilly’s believes in a balance of eating well and treating yourself (whatever that means to you). Lilly’s allows you to re-invent your definition of ‘self-care’ every time you visit, thanks to the flexible and personal menu.
Story
Eponymous of the seventeenth century English astrologer, William Lilly, Lilly’s is located in the stunning ground floor conservatory of 3 Henrietta St, Covent Garden. Lilly’s is a destination for beautiful cakes, a global brunch offering, and plenty of bubbles mindfully bought together with mood-boosting natural ingredients and enjoyed in stellar surroundings. Lilly’s maintains balance with its playful elements, such as star-sign cakes, tableside tea-leaf reading, and light-hearted daily affirmations along with the bill.
TGP Team and Support Offered
With the help of Chef Kimberley Lin and the Team at TGP International, partners will be given a franchise ready pack, brand guidelines and marketing guidance and can also be offered additional services such as design.
Audience
The typical demographic of Lilly’s Cafe includes the following segments: Millennials & gen z , Health conscious, Vegan & vegetarian, Social media savvy.
"There's no getting away from the fact that pastry is usually big on carbs, sugar and butter. The wellness side of things at Lilly's is more evident on the savoury menu. It's quite light and we use very little animal protein with the exception of eggs, because brunch is a big thing for us."
Kimberly Lin
Lilly’s Cafe
