In 2024, L’Oréal Middle East celebrated its 25th anniversary, marking a quarter-century of innovation, sustainability, and excellence in the region. Held at the iconic Al Wasl Plaza in Expo City Dubai, the event brought together VIPs, industry leaders, and key stakeholders to honour the brand’s achievements and ongoing vision.
TGP Catering had the opportunity to contribute to this milestone occasion by creating a culinary experience that reflected the elegance and significance of L’Oréal’s journey in the region.
THE CONCEPT
The two-day event presented a complex culinary challenge. Day one's exclusive VIP gathering within the existing Majlis area demanded a personalised experience, including bespoke touches to complement L'Oréal's historical presentation.
Day two's larger employee celebration required a different culinary approach calling for a more festive buffet. Hosting distinguished brands like L’Oréal at Expo City Dubai highlights its role as a premier destination for celebrating milestones, industry achievements, and large-scale corporate gatherings.
HIGHLIGHTS
- Curated a VIP Majlis experience with bespoke culinary elements, including customisable dates and branded chocolate boxes.
- Served a masterfully curated selection of canapés reflecting international trends and regional influences.
- Managed three live cooking stations featuring shawarma and knafeh, adding an interactive touch.
- Served a diverse international buffet dining for employees, catering to various palates.
- Created a custom-designed anniversary cake as the centrepiece of the celebration.
